Autumn Belon
Web Design, Digital Strategy & Social Content for Small Businesses & Nonprofits
Driving growth for small businesses and nonprofits through accessibility-first web design, strategic UGC and social content, and impact-driven digital experiences.
With a Master’s degree in Graphic Information Technology (4.0 GPA) and a BAS in Internet and Web Development (Summa Cum Laude) from Arizona State University, I combine technical expertise, design skill, and data-driven strategy to deliver measurable results across web, social, and influencer campaigns. My work includes TikTok and Amazon influencer campaigns, full website redesigns, and digital marketing content that drives engagement, traffic, and tracked sales.
What I Do
Web & Accessibility-First Design
Custom websites and redesigns for small businesses and nonprofits, built with UX design, usability, accessibility, and SEO from the start.
UGC & Social Media Content
Short-form video, TikTok, and influencer content designed to drive engagement and measurable sales.
Full-Funnel Digital Strategy
Strategic alignment between UX, SEO, content, website structure, and analytics to support awareness through conversion.
Custom Web Design & Digital Marketing for Small Businesses and Nonprofits
Most small business and nonprofit websites struggle not because of visual design, but because of unclear structure, poor UX, inaccessible layouts, and content that doesn’t match how real users navigate a site. My work focuses on correcting those issues through UX-informed information architecture, accessibility-focused design, and SEO-driven content structure.
Strategic, Accessibility-Focused Websites
My approach emphasizes UX design principles, SEO-informed information architecture, user flow, and content clarity so websites are usable, inclusive, and aligned with real user behavior.
Recent Projects
Recent work includes a full nonprofit website redesign with updated color systems, layout and navigation restructuring, logo and graphic refinement, new page development, and page consolidation to improve usability and reduce friction for users.
This nonprofit redesign improved accessibility by following WCAG 2.1 guidelines (see project details), making the website usable for a broader audience and reducing potential legal risk.
SEO & Analytics
Beyond design, I integrate SEO best practices and analytics tracking — including Google Site Tagging and performance analysis — to ensure your website not only looks great but drives measurable traffic and conversions.
Accessibility & Compliance-Aware Design
All web design work is informed by WCAG 2.1 accessibility standards (W3C guidelines), including readable color contrast, semantic heading structure, keyboard-accessible navigation, and clear content hierarchy.
U.S. courts have increasingly recognized websites as places of public accommodation under the ADA, leading to a rise in accessibility-related litigation. As a result, WCAG-informed design has become a widely accepted standard for reducing risk while improving usability.
Featured Work
Below are selected examples of web design, accessibility-focused redesigns, and social content that have driven real engagement and measurable results.
Custom Web Design Services & Digital Experiences
I design clean, strategic websites for brands and nonprofits that need clarity, strong UX, usability, and results — not just a visual refresh. My approach prioritizes UX design, information architecture, user flow, and content clarity to ensure websites support real people and real goals.
Beyond design, I integrate SEO best practices and analytics tracking — including Google Site Tagging and performance analysis — to ensure your website not only looks great but drives measurable traffic and conversions.
Nonprofit Website Redesign (WordPress / Divi)
Performance Optimization Without a Full Rebuild
This nonprofit redesign optimized an existing WordPress site using the Divi framework. Rather than a full rebuild, we implemented accessibility improvements, page performance optimizations, and UX-focused structural adjustments.
- Compressed and resized images with Smush, delivered WebP for modern browsers, and lazy-loaded below-the-fold content
- Enabled Divi dynamic CSS & JavaScript to reduce unnecessary asset loading
- SEO-conscious structure and on-page SEO enhancements
- WCAG 2.1 accessibility compliance and keyboard-navigable interface
Technical Scores: SEO 30/30 · Mobile 30/30 · Security 10/10 · Performance 11/30 → optimized within existing framework
These optimizations improved speed, accessibility, and UX while preserving existing content and design assets — delivering measurable improvements without a costly full rebuild.
Ongoing Optimization: This project is continuously evolving — additional performance, UX, and accessibility improvements will be implemented to further enhance speed, usability, and search visibility.
Scope: Full visual rebrand, layout restructuring, page consolidation, and new page creation to improve usability, clarity, and audience engagement.
Accessibility & Results: Design follows WCAG standards, with readable color contrast, logical page structure, and keyboard-friendly navigation.
Full Recipe Website & Branding (HTML / CSS)
Overview: This project was built as a fully custom HTML/CSS site from the ground up, demonstrating that accessibility, performance, and cohesive branding can be achieved without a CMS.
Scope: Designed and coded the entire site, including layout, graphics, logo creation, content organization, and accessibility-focused design.
Accessibility & Usability: Implemented WCAG 2.1 standards, optimized navigation and readability, ensured semantic HTML markup, and created a cohesive brand experience from logo to content.
The site balances visual impact and performance. With rich images, scripts, and interactive features, the page size is around 4.6 MB. We optimize for speed and usability by compressing images, using modern formats, and loading content efficiently.
Technical Performance & Optimization
- Bulk image compression & resizing: All photos are optimized to reduce file size while maintaining quality, helping the page load faster.
- WebP image delivery: Modern browsers get smaller, high-quality images, improving load times without sacrificing visuals.
- Lazy loading: Images that are offscreen load only when users scroll to them, reducing initial load time.
- Minified JavaScript & CSS: Extra spaces and comments are removed from code to make files smaller and faster to load.
- Responsive design: The site works smoothly on all devices, from mobile phones to desktops (tested with Lighthouse Mobile score: 95/100).
- SEO best practices: The site is structured so search engines can easily understand it, helping your pages rank better (SEO score: 65/100).
- Secure HTTPS & updated JS libraries: Protects users and ensures compatibility with modern browsers (Security score: 100/100).
- Reduced HTTP requests: Fewer separate files are loaded, which speeds up page rendering.
- Fast page load: The main content appears quickly for visitors (First Contentful Paint: 2.4s, Largest Contentful Paint: 6.4s).
Metrics captured using Google Lighthouse, a trusted web performance and accessibility tool built into Chrome DevTools.
TikTok & Influencer Content
Leveraging my academic background in Graphic Information Technology and Web Development, these campaigns combine creative storytelling, analytics, and SEO-conscious optimization to drive measurable engagement and sales. Every campaign is crafted with a focus on clear product messaging, audience targeting, and performance tracking.
Campaign Performance Highlights
- Total Tracked Sales: 800+ units across all campaigns
- Average Engagement Rate: 7–8% per video
- Top Platforms: TikTok Shop & Amazon Influencer Listings
- Creative Strategy: Trend-aligned content, product storytelling, lifestyle integration, and SEO-conscious captions to maximize discoverability
By combining creative storytelling, platform-specific optimization, and precise posting cadence, these campaigns drove significant ROI while strengthening brand visibility and trust.
Dog Puzzle Feeder — TikTok & UGC
Developed a series of short-form videos highlighting the product in real-life use. Optimized captions, hashtags, and posting schedule for maximum reach and search visibility. Applied analytics to refine content strategy, resulting in 305 tracked sales and improved engagement metrics.
Jean Miss Perfume — TikTok & UGC
Produced videos featuring product demos and lifestyle storytelling. Optimized copy and hashtags for both discoverability and engagement. Campaign generated several hundred tracked sales while building organic brand awareness and reinforcing the product’s market positioning.
Women's Lightweight Sweater — Amazon Influencer Content
Created influencer content demonstrating the product in seasonal and lifestyle contexts. Optimized captions, hashtags, and Amazon listing content for search and engagement. Drove hundreds of tracked sales while improving click-through, saves, and shares across platforms, showing how strategy and creative execution combine for measurable results.
Contact Me
If you’re ready to create engaging content and grow your brand, let’s start the conversation.
I help brands with UGC, social media management, web design, and graphic design — all designed to grow your audience and strengthen your online presence.